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AI Marketing Insights
Cutting-edge strategies, research, and thought leadership on Generative Engine Optimization, AI SEO, and LLM monitoring. Stay informed. Stay ahead.
How to Audit Your Brand's AI Search Visibility in 2026
A step-by-step framework for auditing how AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot represent your brand — including what to look for, which queries to test, and how to score your results.
Measuring GEO ROI: How to Prove the Value of AI Search Optimization
GEO does not have a simple ranking metric like traditional SEO. This guide provides a comprehensive framework for measuring the return on investment of AI search optimization, from citation metrics to revenue attribution, with reporting templates for executive stakeholders.
AI Search Industry Roundup: February 2026 — Key Developments and Trends
Our inaugural monthly roundup covering the latest developments in AI search: platform updates from Google, OpenAI, and Perplexity, industry data on adoption rates, notable GEO wins, new tool launches, and what to watch heading into March 2026.
The Enterprise AI Marketing Stack in 2026: Tools, Platforms, and Strategy
The AI marketing technology landscape is evolving rapidly. This guide maps the emerging enterprise AI marketing stack, from GEO platforms to LLM monitoring tools, and provides a framework for evaluating and assembling the right technology portfolio.
The GEO Content Strategy Framework: Building Content That AI Models Cite
Most content fails in AI search because it lacks clear claims, authoritative sourcing, and structural optimization. Learn the five-pillar GEO Content Strategy Framework that makes your content the answer AI models deliver.
How to Optimize Your Brand for ChatGPT Mentions and Recommendations
ChatGPT is becoming a primary discovery channel for enterprise buyers. Learn exactly how it decides which brands to mention, and the proven strategies to earn recommendations in AI-generated responses.
How to Get Your Brand Cited by Perplexity AI: A Practical Guide
Perplexity AI has become the fastest-growing AI search engine, with over 100 million monthly queries. This practical guide explains how Perplexity sources information, why citations matter for B2B brands, and how to optimize your content to earn consistent visibility.
Google AI Overviews: How They're Reshaping Organic Traffic in 2026
Google AI Overviews now appear atop billions of search queries, fundamentally changing click-through behavior. Learn how they work, which industries face the greatest impact, and how to optimize your content to be cited within AI Overviews rather than displaced by them.
AI SEO vs. Traditional SEO: What's Changed and What Still Works in 2026
The search landscape has split into two worlds: traditional search engines and AI-powered answer platforms. Learn what's changed, what endures, and how to build an integrated strategy that covers both in 2026.
LLM Monitoring Best Practices: How to Track Your Brand Across AI Platforms
AI platforms are shaping how millions of people perceive your brand — often without your knowledge. Learn the best practices for monitoring LLM outputs, tracking brand mentions, and responding to inaccuracies across ChatGPT, Gemini, Perplexity, and more.